IDEAS
INFLUENCES
INSIGHTS
INterviews features
opinions
A textbook marketer will tell you the Marketing Mix comprises the 7Ps. Whether they can remember all seven is another matter! I prefer to focus on what I call the 3″I”s: Ideas, Influences and Insights.
This website is a home for inspiring stories, new ideas and valuable insights.
The result is a thought-provoking hub of marketing excellence. Enjoy!
Ian Trevett
Kelvin Newman
Founder & Managing Director, brighton SEO
“You can’t go over Niagara Falls slightly - eventually you just have to take the plunge, so we did.”
Maggie Carroll
Founder of Vixen Digital
“You can’t say you're making data-driven decisions, unless the data you are working with is accurate. This is the starting point of any project.”
Mary Kemp
Founder, AI Potential
“AI has been designated a General Purpose Technology, and there's been about 50 in human history. The first one was fire, the last one was the internet, and it means it's going to touch every area of human existence.”
Bill Wallsgrove
Founder, Brandad
There’s a misconception that branding is just part of the marketing mix. It’s not. Branding comes first.
Jen Bayford
Co-Founder, Growth Animals
I’m a Panda - organised, methodical, loyal, sociable, and people-focused.
Lyndsey Clay
Founder, Connected Brighton
"AI can never replace face-to-face connection. That’s why our social and business clubs are so personal."
Nick Moore
Founder, JJL Marketing
"Online, everything is prescribed for you… You’re only shown what algorithms think you want to see."
Stefan Buss
Founder, Sales & Marketing Engineers
"Don't overthink things. Many marketers overanalyse and hesitate instead of just taking action."