“The future belongs to those who understand artificial intelligence and its potential to change the world.”  Neil deGrasse Tyson

You can’t ignore AI and hope it just goes away. If you stick your head in the sand, you will simply get left behind. The future belongs to those who embrace AI, just as Neil deGrasse Tyson says. In case you are wondering who he is, he is a renowned astrophysicist, who is known for his media work simplifying scientific concepts. Picture an American version of Brian Cox!

Closer to home, Brighton’s Bill Wallsgrove makes the prediction: “AI won’t steal your job, but someone who knows how to use AI will.”

A marketer should understand and be excited by AI. The possibilities are mind-blowing.

To kick-off the Marketing Mix AI section, I am delighted to present an interview with AI champion, Mary Kemp. Mary and Gareth Kemp were very early adopters of AI and pivoted their careers to become AI advisers and trainers. Mary’s thoughts on AI are truly fascinating.