“Content is King.” Bill Gates

All way back in 1996, when the internet was still in its infancy, Bill Gates wrote an essay entitled “Content is King”. His opening line was: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”

Almost 30 years later, the statement is as true as ever. Businesses are competing to create new and unique content that gets them noticed. It is a relentless battle.

There are so many content decisions to make. Which formats are the most effective – blogs, videos, animations, infographics, podcasts, webinars, reels, carousels, or other methods? Which social media platforms work the best? Is email marketing the answer?

Over the coming months, look out for exclusive interviews and features on content and social media. In the meantime, I leave you with another quote, this time from marketing guru, Seth Godin: “Content marketing is the only marketing left.”