“The best place to hide a dead body is the second page of Google search.” Anonymous

You may have the most innovative product and the most creative content, but it’s all rather pointless if no-one sees it.

You have to be visible online, and that means either putting the hard work into your website (SEO) or paying the likes of Google and Bing to promote you. The same applies to social media. Can you sufficiently grow your reach organically, or do you have to contribute yet more funds to Meta or LinkedIn?

A global industry has built up around SEO and maximising the impact of digital advertising, and Brighton is at the heart of it. In 2010, a few SEO enthusiasts gathered in the pub to chat search tactics over a beer or two. Now brightonSEO has worldwide recognition as being a leading hub of digital marketing excellence. Read our interview with founder Kelvin Newman to find out more about this remarkable success story.

Now brightonSEO has gone stellar, another small marketing community event has stepped in recapture that local spirit. We talk to Maggie Carroll, founder of Vixen Digital about the wonderful SEMantics event.

Watch this space for in-depth interviews and features from the world of SEO, PPC and Paid Social Ads…